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Senior Product Designer

I design digital products that solve real problems for users and businesses

With 8 years of experience in digital products across different industries, I work from discovery to prototyping, validation and delivery.

I've worked on B2B, B2C and B2B2C products, collaborating closely with Product, Engineering and clients.

  • B2B & B2C & B2B2C
  • Complex products
  • Product Design
  • End-to-end UX

design process

How I work

The process changes according to each project's context, but the logic stays the same: understand before designing, test before building. I bring AI tools into the process to shorten the time between a hypothesis, a prototype and its validation.

  1. 01

    Research

    Market, users, behaviours, context of use and business needs.

  2. 02

    Definition

    I turn what was learned into clear product opportunities.

  3. 03

    Exploration

    I investigate different paths before choosing a direction.

  4. 04

    Prototyping

    I make ideas tangible so we can discuss and iterate.

  5. 05

    Validation

    I test hypotheses with users to reduce uncertainty.

  6. 06

    Delivery

    I follow implementation with Product and Engineering and use metrics to evaluate the product after launch.

Testimonials

What people who worked with me say

Originally in Portuguese · Auto-translated
Working with Priscila was always synonymous with partnership. She is extremely detail-oriented and always full of ideas for projects. One point that always caught my attention is the real care she has for digital accessibility, ensuring that the experience is for everyone. In addition, Priscila is respectful, knows how to receive and give feedback with clarity and maturity. A great professional and a work partner.
Photo of Niag Alves
Niag Alves
FrontEnd Developer, SoftDesign
Originally in Portuguese · Auto-translated
I met Pri on the Design team and our relationship was very positive from my very first day, because Pri always showed herself to be an extremely welcoming person who cared about everyone's well-being, even though at that time she was not yet in the role of Design Lead. Her posture in integrating people was so evident that shortly after she began acting as Lead and, in an excellent way, managed to build and maintain a relationship of unity and partnership among all the people who were joining and growing the team. Besides being a Lead, Pri also worked on large projects with international relevance. I had the opportunity to work directly with Pri on two Design Consultancies and learned a lot in partnership with her about conducting Discovery processes and approaches for validating hypotheses. Her communication is clear and relaxed, bringing lightness to daily relational practices and promoting presentation and deliverable moments for clients in a safe and objective way.
Photo of Mira Henneman
Mira Henneman
Product Designer, SoftDesign
Originally in Portuguese · Auto-translated
Working alongside Priscila on development projects and design consultancies was always synonymous with consistent deliveries. She brings a very creative eye and, at the same time, a grounded approach to solving complex problems. With an end-to-end vision — ranging from product research and validation to mentoring and structuring team processes — she can easily move between execution as a senior designer and team leadership. The assertiveness of her analyses and the focus on creating autonomous and organized work environments generate a clear impact on the business's day-to-day. She is a complete professional.
Photo of Iris Ferreira
Iris Ferreira
Product Manager, SoftDesign
Testimonial from Niag Alves

Leadership

Beyond Product Design

For 2 years I also led a team of 11 Product Designers.

That experience broadened my work into mentoring, people development, communication, stakeholder alignment and structuring Design processes.

See my journey

CONTACT

Let's talk?

I'm open to conversations about Product Design, Design Leadership, DesignOps and new opportunities.