Product Designer · Design Lead

I create digital experiences and help Design teams work better

I'm a Product Designer with 8 years of experience in B2C and B2B projects. For 2 years, I also led a Design team, supporting designers, facilitating collaboration, and helping create more clarity and autonomy in the work.

Today, I'm interested in opportunities that connect Product Design, Design Leadership, and DesignOps, contributing both to product quality and to the evolution of the teams that build them.

DesignOps in practice

Some practices I've been able to put into action

DesignOps entered my journey through leadership experience and the need to help the team work with more clarity, collaboration, and autonomy.

Here are some of the DesignOps practices for Design teams that I've had the opportunity to apply in my day-to-day work.

Testimonials

What people who worked with me say

Originally in Portuguese · Auto-translated
I met Pri on the Design team and our relationship was very positive from my very first day, because Pri always showed herself to be an extremely welcoming person who cared about everyone's well-being, even though at that time she was not yet in the role of Design Lead. Her posture in integrating people was so evident that shortly after she began acting as Lead and, in an excellent way, managed to build and maintain a relationship of unity and partnership among all the people who were joining and growing the team. Besides being a Lead, Pri also worked on large projects with international relevance. I had the opportunity to work directly with Pri on two Design Consultancies and learned a lot in partnership with her about conducting Discovery processes and approaches for validating hypotheses. Her communication is clear and relaxed, bringing lightness to daily relational practices and promoting presentation and deliverable moments for clients in a safe and objective way.
Photo of Mira Henneman
Mira Henneman
Product Designer, SoftDesign
Originally in Portuguese · Auto-translated
Working with Priscila was always synonymous with partnership. She is extremely detail-oriented and always full of ideas for projects. One point that always caught my attention is the real care she has for digital accessibility, ensuring that the experience is for everyone. In addition, Priscila is respectful, knows how to receive and give feedback with clarity and maturity. A great professional and a work partner.
Photo of Niag Alves
Niag Alves
FrontEnd Developer, SoftDesign
Originally in Portuguese · Auto-translated
Working alongside Priscila on development projects and design consultancies was always synonymous with consistent deliveries. She brings a very creative eye and, at the same time, a grounded approach to solving complex problems. With an end-to-end vision — ranging from product research and validation to mentoring and structuring team processes — she can easily move between execution as a senior designer and team leadership. The assertiveness of her analyses and the focus on creating autonomous and organized work environments generate a clear impact on the business's day-to-day. She is a complete professional.
Photo of Iris Ferreira
Iris Ferreira
Product Manager, SoftDesign
Testimonial from Mira Henneman

CONTACT

Let's talk?

I'm open to conversations about Product Design, Design Leadership, DesignOps, and new opportunities.