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From logic to experiences.
From experiences to people

Senior Product Designer with a background in leadership, research, and strategy. I turn complex problems into clear, useful, and accessible experiences — connecting design, people, and business.

Portrait of Priscila Hermann

My journey

01

The logical foundation

Systems Analysis

This is where I learned to think in logic, algorithms, and development. A foundation that still supports how I structure problems and communicate with engineering.

  • Logic
  • Development
  • Technology
02

The eye for people

Graphic Design

Before I even knew the term UX, I looked to Design for the perspective I was missing. My background gave me a foundation in research methodology, digital projects, innovation, semiotics, typography, color, composition, visual communication, and usability.

  • Research
  • Methodology
  • Typography
  • Semiotics
  • Composition
  • Usability
03

The core practice

UX / Product Design

I discovered a field that connected exactly those two things: technology and people. Since then, I've been working with UX and Product Design, creating clearer, more useful, and more accessible experiences aligned with business goals.

  • Research
  • Strategy
  • Usability
  • Interfaces
  • Accessibility
  • Business
04

The team repertoire

Design Leadership

Leading designers for two years gave me an extra layer of repertoire: a systemic view of how design decisions happen within a team, across people, processes, and stakeholders. It wasn't a detour from practice — it was a way to understand design from another angle.

  • Mentoring
  • Processes
  • Stakeholder alignment
  • Autonomy
  • Design culture

Where I want to work

My current moment is hands-on as a Product Designer. I'm looking for challenges where I can work from discovery to delivery, with depth in research and strategy; collaborate with cross-functional teams, close to product and engineering; apply my leadership repertoire as a facilitator and articulator; and build experiences that connect design, people, and business.

CONTACT

Let's talk?

I'm open to conversations about Product Design, Design Leadership, DesignOps and new opportunities.