Leadership Case
Structuring processes for a growing design team
By leading technical interviews, onboarding, working methods, and file standardization, the team scaled in a healthy way.
“Structure is meant to free the team, not to constrain it. Every ritual needed to address a real pain point.”
Context
The design team was growing fast to keep up with new product fronts, but without clear rituals, aligned hiring criteria, and shared delivery standards. The risk: losing quality, creating rework, and overloading the most experienced people.
Approach
I led technical interviews, structured an onboarding with 30/60/90-day tracks, defined design OKRs, and implemented weekly critique ceremonies. I created Design↔Engineering handoff templates and organized the file architecture to reduce friction in day-to-day work.
Outcome
The team scaled sustainably, with clear expectations and objective quality criteria. Rework dropped consistently, and new designers began contributing to real projects within their first few weeks.
- -40% rework in two quarters
- Standardized onboarding with 30/60/90 tracks
- Documented and replicable Design↔Engineering handoff
Screens and Flows
Scenario and main challenges found at the beginning.
Core step of the journey redesigned during the project.
Solution delivered after validation and adjustments with the team.