Context
The design team was growing fast to keep up with new product fronts, but without clear rituals, aligned hiring criteria, and shared delivery standards. The risk: losing quality, creating rework, and overloading the most experienced people.
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Product Case
Structuring processes for a growing design team
By leading technical interviews, onboarding, working methods, and file standardization, the team scaled in a healthy way.
Reference image — project under confidentiality
Structure is meant to free the team, not to constrain it. Every ritual needed to address a real pain point.
Approach
I led technical interviews, structured an onboarding with 30/60/90-day tracks, defined design OKRs, and implemented weekly critique ceremonies. I created Design↔Engineering handoff templates and organized the file architecture to reduce friction in day-to-day work.
Outcome
The team scaled sustainably, with clear expectations and objective quality criteria. Rework dropped consistently, and new designers began contributing to real projects within their first few weeks.
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